Moodie Crawford, MacKintosh Anne Marie, Gallopel-Morvan Karine, Hastings Gerard, Ford Allison
Institute for Social Marketing, School of Health Sciences, University of Stirling, Scotland, UK.
UK Centre for Tobacco and Alcohol Studies.
Nicotine Tob Res. 2017 Oct 1;19(10):1232-1237. doi: 10.1093/ntr/ntw165.
In most countries, health warnings have been on cigarette packs for decades. We explored adolescents' perceptions of a health warning on cigarettes.
Data come from the 2014 wave of a cross-sectional in-home survey with 11- to 16-year olds (N = 1205) from across the UK, with participants recruited from the general population using random location quota sampling. Participants were shown an image of a standard cigarette which displayed the warning "Smoking kills" and asked whether they thought this would (not) put people off starting to smoke, (not) make people want to give up smoking, and whether all cigarettes should (not) have health warnings on them.
Most (71%) thought that an on-cigarette warning would put people off starting, although this decreased with age. Never smokers were more likely than current smokers to think that it would put people off starting. Approximately half (53%) thought that an on-cigarette warning would make people want to give up smoking, with this higher for never smokers and experimenters/past smokers than for current smokers. Most (85%) supported a warning on all cigarettes. There was support among each smoking group, although this was higher for never smokers and experimenters/past smokers than for current smokers, and higher for those indicating that most of their close friends do not smoke than for those indicating that most of their close friends do smoke.
The perception among adolescents that an on-cigarette warning could deter smoking, and the high support for a warning on all cigarettes, warrants further research.
Research on dissuasive cigarettes is at a nascent stage. This is the first study to explore how adolescents perceive a health warning ("Smoking kills") on cigarettes. Almost three quarters of participants indicated that on-cigarette health warnings would deter people from starting to smoke, and 85% supported the inclusion of a warning on all cigarettes. While further research is clearly needed, these findings suggest that the inclusion of health warnings on cigarettes is considered appropriate by young people and may have a dissuasive effect.
在大多数国家，香烟包装上的健康警示已存在数十年。我们探究了青少年对香烟健康警示的看法。
数据来自2014年对英国各地11至16岁青少年（N = 1205）进行的一项横断面家庭调查，通过随机地点配额抽样从普通人群中招募参与者。向参与者展示一张印有“吸烟致命”警示的标准香烟图片，并询问他们认为这是否会（不会）阻止人们开始吸烟、（不会）促使人们想要戒烟，以及所有香烟是否都应该（不应该）有健康警示。
大多数人（71%）认为香烟上的警示会阻止人们开始吸烟，尽管这一比例随年龄增长而下降。从不吸烟者比当前吸烟者更有可能认为它会阻止人们开始吸烟。约一半（53%）的人认为香烟上的警示会促使人们想要戒烟，从不吸烟者以及尝试吸烟/曾经吸烟者比当前吸烟者的这一比例更高。大多数人（85%）支持在所有香烟上设置警示。每个吸烟群体中都有人支持，尽管从不吸烟者以及尝试吸烟/曾经吸烟者的支持率高于当前吸烟者，并且表示大多数亲密朋友不吸烟的人比表示大多数亲密朋友吸烟的人的支持率更高。
青少年认为香烟警示可以阻止吸烟的看法以及对所有香烟设置警示的高度支持，值得进一步研究。
关于劝阻性香烟的研究尚处于初期阶段。这是第一项探究青少年如何看待香烟上的健康警示（“吸烟致命”）的研究。近四分之三的参与者表示香烟上的健康警示会阻止人们开始吸烟，85%的人支持在所有香烟上设置警示。虽然显然需要进一步研究，但这些发现表明年轻人认为在香烟上设置健康警示是合适的，并且可能具有劝阻作用。
