College of Management Engineering, Anhui Polytechnic University, Wuhu 241000, China.
Odette School of Business, University of Windsor, Windsor, ON N9B 3P4, Canada.
Int J Environ Res Public Health. 2017 Nov 27;14(12):1464. doi: 10.3390/ijerph14121464.
Carbon tax regulation and consumers' low-carbon preference act as incentives for firms to abate emissions. Manufacturers can improve product sustainability and retailers can strengthen the promotion of low-carbon products as part of such abatement. Current incomplete rationality also affects product sustainability and low-carbon promotion level. In this context, we consider a supply chain with a manufacturer and a retailer and investigate the impacts of the manufacturer's and the retailer's fairness concerns on their production sustainability level, low-carbon promotion level and profitability. We also explore the coordination contract. The results show that the manufacturer's and the retailer's fairness concerns decrease their product sustainability and low-carbon promotion level, together with the profits of the system and the manufacturer. With regard to the retailer's fairness concern, the product sustainability level and the manufacturer's profit are lower; moreover, the low-carbon promotion level and the profits of the supply chain and the retailer are higher. A revenue-sharing contract can coordinate the supply chain perfectly; however, members' fairness concerns increase the difficulty of coordination. Finally, the numerical results reveal that carbon tax regulation can encourage the manufacturer to enhance the product sustainability level. Further, the impacts on the low-carbon promotion level and firms' profitability are related to the cost coefficients of product sustainability.
碳税监管和消费者的低碳偏好激励企业减排。制造商可以提高产品可持续性，零售商可以加强低碳产品的推广，作为减排的一部分。当前不完全理性也会影响产品可持续性和低碳推广水平。在此背景下，我们考虑了一个由制造商和零售商组成的供应链，并研究了制造商和零售商的公平关切对其生产可持续性水平、低碳推广水平和盈利能力的影响。我们还探讨了协调合同。结果表明，制造商和零售商的公平关切降低了他们的产品可持续性和低碳推广水平，同时降低了系统和制造商的利润。就零售商的公平关切而言，产品可持续性水平和制造商的利润较低；此外，低碳推广水平以及供应链和零售商的利润较高。收益共享合同可以完美协调供应链；然而，成员的公平关切增加了协调的难度。最后，数值结果表明，碳税监管可以鼓励制造商提高产品可持续性水平。此外，对低碳推广水平和企业盈利能力的影响与产品可持续性的成本系数有关。
