Velasco Carlos, Obrist Marianna, Petit Olivia, Spence Charles
Center for Multisensory Marketing, Department of Marketing, BI Norwegian Business School, Oslo, Norway.
Sussex Computer Human Interaction Lab, Creative Technology Research Group, School of Engineering and Informatics, University of Sussex, Brighton, United Kingdom.
Front Psychol. 2018 Jan 30;9:26. doi: 10.3389/fpsyg.2018.00026. eCollection 2018.
There is growing interest in the development of new technologies that capitalize on our emerging understanding of the multisensory influences on flavor perception in order to enhance human-food interaction design. This review focuses on the role of (extrinsic) visual, auditory, and haptic/tactile elements in modulating flavor perception and more generally, our food and drink experiences. We review some of the most exciting examples of recent multisensory technologies for augmenting such experiences. Here, we discuss applications for these technologies, for example, in the field of food experience design, in the support of healthy eating, and in the rapidly growing world of sensory marketing. However, as the review makes clear, while there are many opportunities for novel human-food interaction design, there are also a number of challenges that will need to be tackled before new technologies can be meaningfully integrated into our everyday food and drink experiences.
人们对开发新技术的兴趣与日俱增,这些技术利用我们对多感官对风味感知的新认识,以增强人与食物的交互设计。本综述重点关注(外在的)视觉、听觉和触觉元素在调节风味感知以及更广泛地在我们的饮食体验中所起的作用。我们回顾了一些用于增强此类体验的最新多感官技术中最令人兴奋的例子。在此,我们讨论这些技术的应用,例如在食品体验设计领域、支持健康饮食以及在迅速发展的感官营销领域。然而,正如综述所明确指出的,虽然新型人与食物交互设计有很多机会,但在新技术能够有意义地融入我们日常的饮食体验之前,还需要应对一些挑战。