Fellnhofer Katharina
LUT School of Business and Management, Lappeenranta University of Technology Lappeenranta 53851 Finland.
Eur J Educ. 2018 Jun;53(2):218-237. doi: 10.1111/ejed.12274. Epub 2018 Apr 17.
This article analyses the impact of narratives on entrepreneurial attitudes and intentions. To this end, a quasi-experiment was conducted to evaluate web-based entrepreneurial narratives. The paired-sample tests and regression analysis use a sample of 466 people from Austria, Finland, and Greece and indicate that individuals' perceptions of the desirability of entrepreneurship and entrepreneurial intention are significantly different before and after exposure to entrepreneurial narratives. Furthermore, the findings indicate that perceptions of the feasibility of entrepreneurship are more strongly affected by videos than by cases. From a policy perspective, this study raises awareness that entrepreneurship is an attractive career path.
本文分析了叙事对创业态度和意图的影响。为此，进行了一项准实验来评估基于网络的创业叙事。配对样本检验和回归分析使用了来自奥地利、芬兰和希腊的466人的样本，结果表明，在接触创业叙事前后，个人对创业可取性的认知和创业意图存在显著差异。此外，研究结果表明，与案例相比，视频对创业可行性认知的影响更大。从政策角度来看，本研究提高了人们对创业是一条有吸引力的职业道路的认识。
