Katz Sherri Jean, Lindgren Bruce, Hatsukami Dorothy
Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN.
Coordinator, Masonic Cancer Center Biostat Core, University of Minnesota, Minneapolis Minnesota.
Tob Regul Sci. 2017 Oct;3(4):445-458. doi: 10.18001/TRS.3.4.6.
We tested how variations of the warning message on e-cigarette packages influenced risk and ambiguity perceptions, and whether including a modified risk statement on the package influenced how the warning label was perceived.
A 4 (warning text) × 2 (modified risk statement), plus control, experiment (N = 451) was conducted.
Smoking status, sex, and the language used in the warning statements interacted to influence risk perceptions. For example, non-smoking women perceived e-cigarettes with the FDA text at 30% of the package as riskier than the FDA text at 12-point type. Additionally, including a modified risk statement on the package increased ambiguity among non-smokers, as did an abstract warning label.
When evaluating the effectiveness of warning label text, it is important to consider smoking status and sex. Additionally, including modified risk statements on the package with the warning label could potentially increase ambiguity among non-smokers.
我们测试了电子烟包装上警示信息的变化如何影响风险和模糊性认知，以及在包装上包含修改后的风险声明是否会影响对警示标签的认知。
进行了一项4（警示文本）×2（修改后的风险声明）加对照组的实验（N = 451）。
吸烟状况、性别和警示声明中使用的语言相互作用，影响风险认知。例如，不吸烟的女性认为包装上30%面积印有美国食品药品监督管理局（FDA）文本的电子烟比12磅字体的FDA文本风险更高。此外，在包装上包含修改后的风险声明会增加非吸烟者的模糊性认知，抽象的警示标签也会如此。
在评估警示标签文本的有效性时，考虑吸烟状况和性别很重要。此外，在带有警示标签的包装上包含修改后的风险声明可能会增加非吸烟者的模糊性认知。
