Research on emotional learning and memory is traditionally approached from one of two directions: episodic memory and classical conditioning. These approaches differ substantially in methodology and intellectual tradition. Here, we offer a new approach to the study of emotional memory in humans that involves integrating theoretical knowledge and experimental techniques from these seemingly distinct fields. Specifically, we describe how subtle modifications to traditional Pavlovian conditioning procedures have provided new insight into how emotional experiences are selectively prioritized in long-term episodic memory. We also speculate on future directions and undeveloped lines of research where some of the knowledge and principles of classical conditioning might advance our understanding of how emotion modifies episodic memory, and vice versa.