Kong Fanzhu, Zhao Lily, Tsai Cheng-Hung
Huaiyin Institute of Technology, Huai'an, China.
Department of Business Administration, Cheng Shiu University, Kaohsiung City, Taiwan.
Front Psychol. 2020 Mar 5;11:229. doi: 10.3389/fpsyg.2020.00229. eCollection 2020.
The purpose of the study was to examine the moderating effect of business role model and fear of failure on the relationship between entrepreneurial intention and behavior. The participants were sampled from 1865 college students who graduated from universities in China from 2012 to 2018. The experimental instrument was comprised of four scales concerning entrepreneurial intention, entrepreneurial behavior, fear of failure, and business role model. The data were analyzed using hierarchical regression. The results showed that: (1) Entrepreneurial intention was positively influenced the entrepreneurial behavior; (2) Fear of failure weakened the relationship between entrepreneurial intention and action; (3) The moderating effect of business role model on entrepreneurial intention and behavior was confirmed. We concluded that entrepreneurial intention was positively related to the entrepreneurial behavior, fear of failure hindered college students from taking entrepreneurial behavior, and business role model will enhance their entrepreneurial intention. The paper suggest that some measures should be taken to overcome college students' fear of failure, and to improve the education system of entrepreneurship in order to cultivate talents with creativity.
本研究的目的是考察商业榜样和对失败的恐惧在创业意向与创业行为关系中的调节作用。参与者从2012年至2018年在中国大学毕业的1865名大学生中抽样选取。实验工具由四个量表组成，分别涉及创业意向、创业行为、对失败的恐惧和商业榜样。数据采用分层回归进行分析。结果表明：（1）创业意向对创业行为有正向影响；（2）对失败的恐惧削弱了创业意向与行动之间的关系；（3）商业榜样对创业意向和行为的调节作用得到证实。我们得出结论，创业意向与创业行为呈正相关，对失败的恐惧阻碍大学生采取创业行为，而商业榜样会增强他们的创业意向。本文建议应采取一些措施来克服大学生对失败的恐惧，并改善创业教育体系，以培养具有创造力的人才。
