Magnan Renee E, Hamilton W Kyle, Shorey-Fennell Bethany, Cameron Linda D
Department of Psychology, Washington State University Vancouver, Vancouver, WA, USA.
Translational Research Consortium, Washington State University, Pullman, WA, USA.
Ann Behav Med. 2021 Apr 7;55(4):298-307. doi: 10.1093/abm/kaaa071.
In August 2019, the U.S. Food and Drug Administration proposed a set of 13 new graphic warnings for cigarette packaging and advertisements.
We evaluated these warnings relative to text-only equivalents for their ability to educate the public regarding harms of smoking and influence outcomes associated with quitting.
In an experimental within-subjects design, U.S. adult nonsmokers, smokers, and dual smoker/electronic cigarette (e-cigarette) users (N = 412) recruited from an online internet platform evaluated the newly proposed graphic warnings and corresponding text-only warnings on understandability, perceived new knowledge, worry elicited about the content of the warning, discouragement from smoking, and encouragement to use e-cigarettes.
Graphic warnings were generally rated as providing better understanding, more new knowledge, eliciting more worry about harms of smoking, and providing more discouragement from smoking relative to text-only warnings.
The newly proposed graphic warnings could influence important responses to warnings associated with motivation to reduce smoking.
2019年8月，美国食品药品监督管理局提议对香烟包装和广告设置13条新的图形警示。
我们评估了这些警示相对于纯文字等效警示在教育公众吸烟危害以及影响与戒烟相关结果方面的能力。
在一项被试内实验设计中，从一个在线网络平台招募的美国成年非吸烟者、吸烟者以及同时使用香烟和电子烟的人（N = 412）对新提议的图形警示和相应的纯文字警示在可理解性、感知到的新知识、对警示内容引发的担忧、对吸烟的劝阻以及对使用电子烟的鼓励等方面进行了评估。
相对于纯文字警示，图形警示在总体评分上被认为能提供更好的理解、更多的新知识、引发对吸烟危害更多的担忧，并提供更多对吸烟的劝阻。
新提议的图形警示可能会影响与减少吸烟动机相关的对警示的重要反应。
