Department of Communication Science, Amsterdam School of Communication Research/ASCoR, University of Amsterdam, PO Box 15791, 1001 NG Amsterdam, The Netherlands.
Department of Communication and Cognition, Tilburg University, PO Box 90153, 5000 LE Tilburg, The Netherlands.
Int J Environ Res Public Health. 2021 Jan 26;18(3):1088. doi: 10.3390/ijerph18031088.
Since habits formed during childhood are predictive of adult behaviour, children form an important target group when it comes to improving healthy and environmentally friendly food consumption. To explore the potential of immersive virtual reality (VR) in this respect, we conducted a semi-structured interview study ( = 22) among children aged 6-13 years. This study consisted of two parts: (1) a VR experience and (2) a semi-structured interview to investigate (1) to what extent children are able to recall and understand information about the impact of food products on their health and the environment when provided to them as pop-ups in a VR supermarket; (2) what rational and emotional processes are triggered by this information; and (3) what children's expectations about the real-life application and impact of the pop-ups are, and why. Interview data were analysed using the framework method. Results showed that although all participants were able to recall the information, only children from an average age of ten years old also understood the information. When participants understood the information, they were often aware of and felt sorry for their negative behavioural impact. Most participants expected their behaviour to positively change when imagining real-life application of the pop-ups.
由于儿童时期养成的习惯可以预测其成年后的行为，因此在改善健康和环保食品消费方面，儿童是一个重要的目标群体。为了探索沉浸式虚拟现实（VR）在这方面的潜力，我们对 6-13 岁的儿童进行了一项半结构化访谈研究（n=22）。该研究由两部分组成：（1）VR 体验和（2）半结构化访谈，旨在调查：（1）当将有关食品对健康和环境影响的信息以 VR 超市中的弹出窗口形式提供给儿童时，他们在多大程度上能够回忆和理解这些信息；（2）这些信息引发了哪些理性和情感过程；（3）儿童对弹出窗口在现实生活中的应用和影响的期望是什么，以及原因。使用框架方法对访谈数据进行了分析。结果表明，尽管所有参与者都能够回忆起信息，但只有平均年龄为十岁的儿童才理解信息。当参与者理解了信息时，他们常常意识到并对自己的负面行为影响感到抱歉。大多数参与者希望在想象弹出窗口在现实生活中的应用时，他们的行为会发生积极的变化。
