Scheufele Dietram A, Hoffman Andrew J, Neeley Liz, Reid Czerne M
Life Sciences Communication, University of Wisconsin-Madison, Madison, WI 53706;
Ross School of Business, University of Michigan, Ann Arbor, MI 48109.
Proc Natl Acad Sci U S A. 2021 Apr 13;118(15). doi: 10.1073/pnas.2104068118.