Department of Computer Science, University of Exeter, Exeter, Devon, United Kingdom.
PLoS One. 2021 Apr 23;16(4):e0250656. doi: 10.1371/journal.pone.0250656. eCollection 2021.
Exposure to media content is an important component of opinion formation around climate change. Online social media such as Twitter, the focus of this study, provide an avenue to study public engagement and digital media dissemination related to climate change. Sharing a link to an online article is an indicator of media engagement. Aggregated link-sharing forms a network structure which maps collective media engagement by the user population. Here we construct bipartite networks linking Twitter users to the web pages they shared, using a dataset of approximately 5.3 million English-language tweets by almost 2 million users during an eventful seven-week period centred on the announcement of the US withdrawal from the Paris Agreement on climate change. Community detection indicates that the observed information-sharing network can be partitioned into two weakly connected components, representing subsets of articles shared by a group of users. We characterise these partitions through analysis of web domains and text content from shared articles, finding them to be broadly described as a left-wing/environmentalist group and a right-wing/climate sceptic group. Correlation analysis shows a striking positive association between left/right political ideology and environmentalist/sceptic climate ideology respectively. Looking at information-sharing over time, there is considerable turnover in the engaged user population and the articles that are shared, but the web domain sources and polarised network structure are relatively persistent. This study provides evidence that online sharing of news media content related to climate change is both polarised and politicised, with implications for opinion dynamics and public debate around this important societal challenge.
媒体内容的接触是气候变化相关意见形成的一个重要组成部分。以本研究为重点的在线社交媒体,如 Twitter,为研究与气候变化相关的公众参与和数字媒体传播提供了途径。分享在线文章的链接是媒体参与的一个指标。聚合链接共享形成了一个网络结构,通过用户群体映射集体媒体参与。在这里,我们构建了一个链接用户和他们分享的网页的双边网络,使用的是大约 530 万条英语推文的数据集,这些推文由近 200 万用户在一个为期七周的活动期间发布,该活动集中在美国宣布退出气候变化的《巴黎协定》。社区检测表明,观察到的信息共享网络可以分为两个弱连接组件,代表了一组用户分享的文章的子集。我们通过分析共享文章的网页域名和文本内容来描述这些分区,发现它们大致可分为一个左翼/环保主义者群体和一个右翼/气候怀疑论者群体。相关分析表明,左翼/右翼政治意识形态与环保主义者/怀疑论者的气候意识形态之间存在显著的正相关关系。从时间上看,参与的用户群体和分享的文章都有相当大的变化,但网页来源和两极化的网络结构相对持久。这项研究提供了证据,表明与气候变化相关的新闻媒体内容的在线共享既两极分化又政治化,这对围绕这一重要社会挑战的舆论动态和公共辩论产生了影响。