Department of Marine Leisure Management, National Kaohsiung University of Science and Technology, Kaohsiung 811532, Taiwan.
Department of Leisure Industry Management, National Chin-Yi University of Technology, Taichung 41170, Taiwan.
Int J Environ Res Public Health. 2021 May 26;18(11):5717. doi: 10.3390/ijerph18115717.
The present study aimed to understand Taiwanese people's willingness to participate in the travel bubble policy. A mixed research method was used to collect 560 questionnaires, and SPSS 22.0 software was used for the statistical validation and Pearson's performance correlation analysis. Expert opinions were collected and the results were validated using multivariate analysis. Findings: People were aware of the seriousness of the virus and the preventive measures but were not afraid of the threat of infection. They looked forward to traveling to heighten their enthusiasm, relieve stress, and soothe their emotions. However, the infection and death rates have been high, there have been various routes of infection, and it has been difficult to identify the symptoms. The complex backgrounds of people coming in and out of airports, hotels and restaurants may create pressure on the participants of events. In addition, the flawed policies and high prices resulted in a loss of confidence in the policies and a wait-and-see attitude toward tourism activities. Thus, travel decisions (0.634), physical and mental health assessment (0.716), and environmental risk (-0.130) were significantly ( < 0.05) related to travel intentions, and different issues were affected to different degrees, while health beliefs had no significant effect ( > 0.05).
本研究旨在了解台湾民众对旅游泡泡政策的参与意愿。采用混合研究方法收集了 560 份问卷，使用 SPSS 22.0 软件进行统计验证和 Pearson 表现相关分析。收集专家意见并使用多元分析进行验证。结果发现：民众对病毒的严重性和预防措施有一定的认知，但对感染的威胁并不感到害怕。他们期待着旅行，以提高他们的热情，缓解压力，舒缓情绪。然而，感染和死亡率一直很高，有多种感染途径，而且很难识别症状。机场、酒店和餐厅进出人员的复杂背景可能会给活动参与者带来压力。此外，政策的缺陷和高昂的价格导致人们对政策失去信心，对旅游活动持观望态度。因此，旅行决策（0.634）、身心状况评估（0.716）和环境风险（-0.130）与旅行意愿显著相关（<0.05），不同问题的影响程度不同，而健康信念则没有显著影响（>0.05）。
