Department of Psychology, The University of British Columbia, Vancouver, British Columbia, Canada.
Djavad Mowafaghian Centre for Brain Health, The University of British Columbia, Vancouver, British Columbia, Canada.
Q J Exp Psychol (Hove). 2022 Apr;75(4):598-615. doi: 10.1177/17470218211037128. Epub 2021 Aug 11.
Protective facial masks reduce the spread of COVID-19 infection and save lives. Yet a substantial number of people have been resistant to wearing them. Considerable effort has been invested in convincing people to put on a mask, if not for their own sake than for those more vulnerable. Social and cognitive psychologists know that use and liking go both ways: people use what they like, and they like what they use. Here we asked whether positive attitudes towards facial masks were higher in those who had been wearing them longer. We asked participants in a diverse sample ( = 498 from five countries and more than 30 US states) to rate how attractive and emotionally arousing masks and other objects associated with COVID-19 were in comparison to neutral objects, as well as reporting on their mask-wearing habits. To confirm reliability of findings, the experiment was repeated in a subset of participants 8-10 weeks later. The findings show that regular use of protective masks was linked to their positive appraisal, with a higher frequency and a longer history of wearing a mask predicting increased mask attractiveness. These results extended to other COVID-related objects relative to controls. They also provide critical ecological validity for the idea that emotional appraisal of everyday objects is associated with our experience of using them. Practically, they imply that societal measures to encourage mask wearing may have contributed to positive emotional appraisals in those who put them on, whether due to personal choice or societal pressure.
防护面罩可减少 COVID-19 感染的传播并拯救生命。然而，仍有相当一部分人抵制佩戴口罩。人们已经投入了大量精力说服人们佩戴口罩，如果不是为了他们自己，那也是为了那些更脆弱的人。社会和认知心理学家知道，使用和喜欢是相互关联的：人们使用他们喜欢的东西，他们喜欢他们使用的东西。在这里，我们想知道那些佩戴口罩时间更长的人是否对口罩持有更积极的态度。我们询问了来自五个国家和 30 多个美国州的多样化样本中的参与者（ = 498 人），让他们比较口罩和其他与 COVID-19 相关的物品与中性物品相比，评估它们的吸引力和情绪唤起程度，以及报告他们的口罩佩戴习惯。为了确认研究结果的可靠性，实验在 8-10 周后的参与者中进行了重复。研究结果表明，防护口罩的定期使用与其积极评价有关，佩戴口罩的频率更高且时间更长，预示着口罩的吸引力增加。这些结果扩展到其他与 COVID 相关的物体相对于对照组的情况。它们还为日常物体的情绪评价与我们使用它们的体验相关的观点提供了关键的生态有效性。实际上，这意味着鼓励戴口罩的社会措施可能导致那些戴口罩的人产生积极的情绪评价，无论是出于个人选择还是社会压力。
