Faculty of Psychology, Beijing Normal University, Beijing 100875, China.
Int J Environ Res Public Health. 2021 Aug 29;18(17):9115. doi: 10.3390/ijerph18179115.
The low retention rate and lack of long-term blood donors are still worldwide problems, and the fostering and retaining of more blood donors has posed an urgent problem that requires a solution. The purpose of this study was to explore the role of functional motivation and blood donor stage in the future intention to donate blood. Three sites in China provided 252 blood donors who filled out a questionnaire including the volunteer function inventory, their future intention to donate blood, number of blood donations and demographic information. Based on a functional motivation approach, we investigated the motivations that influence unpaid blood donors' future intention through qualitative interview methods. The results showed that blood donor stage moderated the relationship between values motivation and future intention to donate blood. More specifically, the predictive effect of values motivation on future intention decreased gradually from new donors to regular donors. Our study found that the effect of various motivations on blood donors' intention was conditional; this effect changed with the development of blood donor behavioral stages. The results are significant in practice for establishing effective intervene strategies in maintaining blood donors.
献血者保留率低和长期献血者缺乏仍是全球性问题，培养和保留更多的献血者已成为一个亟待解决的问题。本研究旨在探讨功能动机和献血者阶段对未来献血意愿的作用。中国的三个地点为 252 名献血者提供了一份问卷，其中包括志愿者功能清单、他们未来的献血意愿、献血次数和人口统计信息。基于功能动机方法，我们通过定性访谈方法调查了影响无偿献血者未来献血意愿的动机。结果表明，献血者阶段调节了价值观动机与未来献血意愿之间的关系。具体来说，价值观动机对未来献血意愿的预测作用从新献血者到定期献血者逐渐降低。我们的研究发现，各种动机对献血者意愿的影响是有条件的；这种效果随着献血者行为阶段的发展而变化。这些结果在实践中对于制定有效的干预策略以维持献血者具有重要意义。
