The role of discomfort in the continued influence effect of misinformation.

Research examining the continued influence effect (CIE) of misinformation has reliably found that belief in misinformation persists even after the misinformation has been retracted. However, much remains to be learned about the psychological mechanisms responsible for this phenomenon. Most theorizing in this domain has focused on cognitive mechanisms. Yet some proposed cognitive explanations provide reason to believe that motivational mechanisms might also play a role. The present research tested the prediction that retractions of misinformation produce feelings of psychological discomfort that motivate one to disregard the retraction to reduce this discomfort. Studies 1 and 2 found that retractions of misinformation elicit psychological discomfort, and this discomfort predicts continued belief in and use of misinformation. Study 3 showed that the relations between discomfort and continued belief in and use of misinformation are causal in nature by manipulating how participants appraised the meaning of discomfort. These findings suggest that discomfort could play a key mechanistic role in the CIE, and that changing how people interpret this discomfort can make retractions more effective at reducing continued belief in misinformation.