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社交媒体上各国政府和公共卫生机构对 COVID-19 大流行的反应:对推特讨论内容的多国分析。

The Response of Governments and Public Health Agencies to COVID-19 Pandemics on Social Media: A Multi-Country Analysis of Twitter Discourse.

机构信息

Centre for Digital Public Health in Emergencies (dPHE), Institute for Risk and Disaster Reduction, University College London, London, United Kingdom.

Department of Information and Communication Technologies, Universitat Pompeu Fabra, Barcelona, Spain.

出版信息

Front Public Health. 2021 Sep 28;9:716333. doi: 10.3389/fpubh.2021.716333. eCollection 2021.

Abstract

During the COVID-19 pandemic, information is being rapidly shared by public health experts and researchers through social media platforms. Whilst government policies were disseminated and discussed, fake news and misinformation simultaneously created a corresponding wave of "infodemics." This study analyzed the discourse on Twitter in several languages, investigating the reactions to government and public health agency social media accounts that share policy decisions and official messages. The study collected messages from 21 official Twitter accounts of governments and public health authorities in the UK, US, Mexico, Canada, Brazil, Spain, and Nigeria, from 15 March to 29 May 2020. Over 2 million tweets in various languages were analyzed using a mixed-methods approach to understand the messages both quantitatively and qualitatively. Using automatic, text-based clustering, five topics were identified for each account and then categorized into 10 emerging themes. Identified themes include political, socio-economic, and population-protection issues, encompassing global, national, and individual levels. A comparison was performed amongst the seven countries analyzed and the United Kingdom (Scotland, Northern Ireland, and England) to find similarities and differences between countries and government agencies. Despite the difference in language, country of origin, epidemiological contexts within the countries, significant similarities emerged. Our results suggest that other than general announcement and reportage messages, the most-discussed topic is evidence-based leadership and policymaking, followed by how to manage socio-economic consequences.

摘要

在 COVID-19 大流行期间,公共卫生专家和研究人员通过社交媒体平台迅速分享信息。虽然政府政策得到了传播和讨论,但假新闻和错误信息同时也引发了相应的“信息疫情”。本研究分析了几种语言在 Twitter 上的话语,研究了对分享政策决策和官方信息的政府和公共卫生机构社交媒体账户的反应。该研究从 2020 年 3 月 15 日至 5 月 29 日,从英国、美国、墨西哥、加拿大、巴西、西班牙和尼日利亚的 21 个政府和公共卫生当局的官方 Twitter 账户中收集了信息。使用混合方法分析了超过 200 万条各种语言的推文,以从数量和质量上理解信息。使用自动、基于文本的聚类,为每个账户确定了五个主题,然后将其分为 10 个新兴主题。确定的主题包括政治、社会经济和人口保护问题,涵盖全球、国家和个人层面。对分析的七个国家和联合王国(苏格兰、北爱尔兰和英格兰)进行了比较,以找出国家和政府机构之间的相似点和不同点。尽管语言、原籍国、各国内部的流行病学情况不同,但出现了显著的相似之处。我们的结果表明,除了一般的公告和报道信息外,讨论最多的话题是基于证据的领导力和决策制定,其次是如何管理社会经济后果。

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