Lahath Aishath, Omar Nor Asiah, Ali Mohd Helmi, Tseng Ming-Lang, Yazid Zaleha
Faculty of Economics and Management, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia.
Centre of Value Creation and Human Well-being (INSAN), Faculty of Economics and Management, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia.
Sustain Prod Consum. 2021 Oct;28:519-531. doi: 10.1016/j.spc.2021.06.008. Epub 2021 Jun 19.
The amount of food being thrown away despite being in an edible condition has become alarming in countries with populations with medium and high incomes. Changes in consumer behaviour, such as overbuying, are some of the major impetuses of food waste. This study aimed to examine the relationship between food waste and social media usage, neuroticism, and impulse buying. The mediating role of impulse buying and the moderating role of neuroticism on food waste during the coronavirus (COVID-19) pandemic were also uncovered in this study. A self-administered online survey was distributed to a total of 274 consumers who had experienced a lockdown during the COVID-19 outbreak and were also regular buyers of food. Empirical findings supported the fact that social media usage, neuroticism, and impulse buying were positively related to food waste. Impulse buying mediates the relationship between social media usage and food waste, as well as between neuroticism and food waste. The study results also revealed that neuroticism positively moderates the relationship between social media usage and food waste. This paper offers new insights into efforts for sustainable food consumption to tackle the issue of food waste.
在中等收入和高收入国家，尽管食物仍可食用却被丢弃的数量已变得令人担忧。消费者行为的变化，比如过度购买，是食物浪费的一些主要推动因素。本研究旨在探讨食物浪费与社交媒体使用、神经质人格特质和冲动购买之间的关系。本研究还揭示了冲动购买在冠状病毒病（COVID - 19）大流行期间对食物浪费的中介作用以及神经质人格特质对食物浪费的调节作用。一项自填式在线调查共发放给了274名在COVID - 19疫情爆发期间经历过封锁且经常购买食品的消费者。实证研究结果支持了以下事实：社交媒体使用、神经质人格特质和冲动购买与食物浪费呈正相关。冲动购买在社交媒体使用与食物浪费之间以及神经质人格特质与食物浪费之间起中介作用。研究结果还表明，神经质人格特质正向调节社交媒体使用与食物浪费之间的关系。本文为应对食物浪费问题的可持续食物消费努力提供了新的见解。
