Viola Carmine, Toma Pierluigi, Manta Francesco, Benvenuto Marco
Dipartimento di Scienze dell'Economia, University of Salento, Lecce, Italy.
Department of Management, Finance and Technology, LUM "G. Degennaro" University, Bari, Italy.
Technol Forecast Soc Change. 2021 Sep;170:120929. doi: 10.1016/j.techfore.2021.120929. Epub 2021 Jun 3.
The plurality of communication channels and the spread of fake news are widespread phenomena in today's society. Those constituted a serious risk during the Covid-19 pandemic crisis management, increasing the confusion among the population. This research aims at assessing the effectiveness of institutional communication amid the management of the Covid-19 pandemic crisis in Italy. We first assessed the phenomenon by building a structured theoretical background stressing the concepts of risk communication, community engagement, and health literacy, highlighting the dynamic and continuously changing scenario of communication strategies, also due to the spread of social media and the mutation of conventional media outlets. We sent a questionnaire to a sample of citizens to assess the impact of three predictors, i.e., the perceived communication, the perceived knowledge, and the perceived information. Based on answers, we built an ordered logit model assigning continuous intervals as values for the dependent variables. The observed results enhanced the crucial role of the phenomenon of health literacy and the impact of asymmetric information on the effectiveness of institutional communication. Education played a fundamental role in understanding communication pillars and building an individual consciousness about health risks prevention.
多种沟通渠道和假新闻的传播是当今社会普遍存在的现象。在新冠疫情危机管理期间，这些现象构成了严重风险，加剧了民众的困惑。本研究旨在评估意大利在新冠疫情危机管理期间机构沟通的有效性。我们首先通过构建一个结构化的理论背景来评估这一现象，该背景强调风险沟通、社区参与和健康素养等概念，突出了沟通策略动态且不断变化的情况，这也是由于社交媒体的传播和传统媒体形式的变化所致。我们向一部分公民样本发放了问卷，以评估三个预测因素的影响，即感知沟通、感知知识和感知信息。根据答案，我们构建了一个有序逻辑模型，将连续区间作为因变量的值。观察结果强化了健康素养现象的关键作用以及信息不对称对机构沟通有效性的影响。教育在理解沟通支柱和培养个人对健康风险预防的意识方面发挥了重要作用。
