Department of Psychology, 4467Leeds Beckett University, Leeds, West Yorkshire, UK.
Cancer Control. 2022 Jan-Dec;29:10732748221079480. doi: 10.1177/10732748221079480.
Cervical cancer is 99.8% preventable when detected early; however, uptake of screening in the United Kingdom is at a 20-year low. Recently, a number of social media influencers have video logged about their experiences of cervical screening through narrative communication with their audience. Here we aimed to explore if accessing cervical screening information from a social media influencer can impact the theory of planned behaviour variables and predict intention to attend cervical screening appointments.
Utilising a cross-sectional design a volunteer sample of 102 UK women (mean age = 28; SD = 3.10; range = 25-35) took part in an online questionnaire study.
Hierarchical regression modelling revealed attitude as a significant predictor of intention to attend a cervical screening appointment and that social media influencers affect attitudes of their audience, indirectly influencing intention to attend.
Health messages communicated by social media influencers are effective in promoting positive attitudes but not directly influence intention to attend towards cervical screening. Further research should explore influencer impact on attitudes towards this health behaviour with the ultimate aim of increasing attendance and consequently saving lives.
宫颈癌在早期发现时 99.8%可预防；然而，在英国，筛查的参与率处于 20 年来的最低点。最近，一些社交媒体影响者通过与观众进行叙事交流，记录了他们的宫颈癌筛查经历。在这里，我们旨在探讨从社交媒体影响者那里获取宫颈癌筛查信息是否会影响计划行为理论的变量，并预测参加宫颈癌筛查预约的意愿。
利用横断面设计，102 名英国女性（平均年龄=28；SD=3.10；范围=25-35）作为志愿者参与了在线问卷调查研究。
层次回归模型显示，态度是参加宫颈癌筛查预约的意愿的重要预测因素，社交媒体影响者会影响其观众的态度，从而间接地影响参加预约的意愿。
社交媒体影响者传达的健康信息在促进积极态度方面是有效的，但不能直接影响对宫颈癌筛查的参加意愿。进一步的研究应该探讨影响者对这种健康行为的态度的影响，最终目的是提高参与率，从而拯救生命。
