Wang Dandan, Zhou Yadong
School of Information Management, Wuhan University, Wuhan, 430072, China.
School of Data Science, City University of Hong Kong, Hong Kong, 999077, China.
Comput Human Behav. 2022 Sep;134:107320. doi: 10.1016/j.chb.2022.107320. Epub 2022 May 5.
To eliminate the impact of contradictory information on vaccine hesitancy on social media, this research developed a framework to compare the popularity of information expressing contradictory attitudes towards COVID-19 vaccine or vaccination, mine the similarities and differences among contradictory information's characteristics, and determine which factors influenced the popularity mostly. We called Sina Weibo API to collect data. Firstly, to extract multi-dimensional features from original tweets and quantify their popularity, content analysis, sentiment computing and k-medoids clustering were used. Statistical analysis showed that anti-vaccine tweets were more popular than pro-vaccine tweets, but not significant. Then, by visualizing the features' centrality and clustering in information-feature networks, we found that there were differences in text characteristics, information display dimension, topic, sentiment, readability, posters' characteristics of the original tweets expressing different attitudes. Finally, we employed regression models and SHapley Additive exPlanations to explore and explain the relationship between tweets' popularity and content and contextual features. Suggestions for adjusting the organizational strategy of contradictory information to control its popularity from different dimensions, such as poster's influence, activity and identity, tweets' topic, sentiment, readability were proposed, to reduce vaccine hesitancy.
为消除社交媒体上矛盾信息对疫苗犹豫的影响,本研究开发了一个框架,用于比较表达对新冠疫苗或接种持矛盾态度的信息的热度,挖掘矛盾信息特征之间的异同,并确定哪些因素对热度影响最大。我们调用新浪微博应用程序编程接口(API)来收集数据。首先,为从原始推文提取多维特征并量化其热度,我们使用了内容分析、情感计算和k-中心点聚类。统计分析表明,反疫苗推文比支持疫苗推文更受欢迎,但差异不显著。然后,通过在信息特征网络中可视化特征的中心性和聚类,我们发现表达不同态度的原始推文在文本特征、信息展示维度、主题、情感、可读性、发布者特征等方面存在差异。最后,我们采用回归模型和SHapley值加法解释法来探索和解释推文热度与内容及情境特征之间的关系。我们从不同维度提出了调整矛盾信息组织策略以控制其热度的建议,如发布者的影响力、活跃度和身份,推文的主题、情感、可读性等,以减少疫苗犹豫。