在竞争激烈的数字心理健康市场中，将科学作为差异化优势。
Using science as a differentiator in a crowded digital mental health market.
作者信息
Huberty Jennifer, Beatty Clare C, Yourell Jacqlyn
机构信息
Fit Minded, Inc., Phoenix, AZ, United States.
出版信息
Front Digit Health. 2024 Jan 8;5:1306527. doi: 10.3389/fdgth.2023.1306527. eCollection 2023.
The digital mental health industry has seen remarkable growth in recent years. However, within this crowded landscape, many companies overlook a critical factor for gaining a competitive edge: the integration of science. In this context, "science" refers to the strategic collection and analysis of information (i.e., data) at digital mental health companies, aimed at guiding business decisions and achieving business objectives. This paper demonstrates that science is integral, yet underutilized in the digital mental health industry, with common misconceptions about its role. When science is integrated within a company, it enables them to (1) innovate, (2) understand customers, (3) make informed decisions, and (4) drive revenue. Digital mental health companies recognizing the multifaceted value of science may be better equipped for sustainable growth and success amid the crowded digital health market.
近年来，数字心理健康行业取得了显著增长。然而，在这个竞争激烈的领域中，许多公司忽视了一个获得竞争优势的关键因素：科学的整合。在此背景下，“科学”指的是数字心理健康公司对信息（即数据）的战略收集和分析，旨在指导业务决策并实现业务目标。本文表明，科学在数字心理健康行业中不可或缺，但却未得到充分利用，人们对其作用还存在常见的误解。当科学在公司内部得到整合时，它能使公司（1）进行创新，（2）了解客户，（3）做出明智决策，以及（4）推动收入增长。认识到科学多方面价值的数字心理健康公司，在竞争激烈的数字健康市场中，可能更有能力实现可持续增长并取得成功。
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