Niu Yushuo, Song Guilan, Niu Zheyu, Xiao Sijian, Li Cuicui, Han Na, Wan Hao, Hou Xiaohong
Department of Hepatobiliary Surgery, Shandong Provincial Hospital Affiliated to Shandong First Medical University, 9677 Jingshi Road, Lixia District, Jinan, 250000, China, +86-13290333867.
Qilu Hospital of Shandong University, Jinan, China.
JMIR Form Res. 2025 Sep 17;9:e73855. doi: 10.2196/73855.
Transarterial chemoembolization (TACE) is a widely used treatment for advanced, unresectable hepatocellular carcinoma, often requiring multiple sessions for optimal efficacy. TikTok and Bilibili have gained widespread popularity as easily accessible sources of health information.
This study aims to assess the quality of the information in Chinese short videos on TACE shared on TikTok and Bilibili.
In November 2024, the top 100 TACE-related Chinese-language short videos on TikTok and Bilibili (a total of 200 videos) were assessed and reviewed. Initially, basic information about the videos was recorded and analyzed. Subsequently, Global Quality Score and the DISCERN tool were used to evaluate the information quality and reliability of the videos on both platforms. Finally, multifactorial analysis was used to identify potential factors influencing the quality of the videos.
TikTok is more popular than Bilibili, despite its videos being shorter in length (P<.001). The quality of short videos on TACE found on both platforms was of low quality, with average Global Quality Score scores of 2.31 (SD 0.81) on TikTok and 2.48 (SD 0.80) on Bilibili, as well as DISCERN scores of 1.86 (SD 0.40) on TikTok and 2.00 (SD 0.44) on Bilibili. The number of saves (β=.184, P=.008; β=.176, P=.01) and days (β=.214, P=.002; β=.168, P=.01) since publication were identified as closely related variables to video quality and reliability. Furthermore, the duration of the video was closely related to its reliability (β=.213, P=.002).
This study indicates that the quality of TACE-related health information in the top 100 short videos on both Bilibili and TikTok platforms is suboptimal. Patients should exercise caution when relying on health-related information from these platforms. Social media companies should establish review teams with basic medical knowledge. It is essential for the platforms to enhance their recommendation algorithms and implement measures for video quality assessment. Health care professionals should be aware of the limitations of these videos and work to improve their quality.
经动脉化疗栓塞术（TACE）是一种广泛应用于晚期不可切除肝细胞癌的治疗方法，通常需要多次治疗才能达到最佳疗效。抖音和哔哩哔哩作为易于获取健康信息的来源，已广受欢迎。
本研究旨在评估在抖音和哔哩哔哩上分享的关于TACE的中文短视频中的信息质量。
2024年11月，对抖音和哔哩哔哩上排名前100的与TACE相关的中文短视频（共200个视频）进行评估和审查。首先，记录并分析视频的基本信息。随后，使用全球质量评分和DISCERN工具评估两个平台上视频的信息质量和可靠性。最后，采用多因素分析来确定影响视频质量的潜在因素。
抖音比哔哩哔哩更受欢迎，尽管其视频长度较短（P<0.001）。在两个平台上发现的关于TACE的短视频质量较低，抖音上的全球质量评分平均得分为2.31（标准差0.81），哔哩哔哩上为2.48（标准差0.80），抖音上的DISCERN评分为1.86（标准差0.40），哔哩哔哩上为2.00（标准差0.44）。自发布以来的保存次数（β=0.184，P=0.008；β=0.176，P=0.01）和天数（β=0.214，P=0.002；β=0.168，P=0.01）被确定为与视频质量和可靠性密切相关的变量。此外，视频时长与其可靠性密切相关（β=0.213，P=0.002）。
本研究表明，哔哩哔哩和抖音平台上排名前100的短视频中与TACE相关的健康信息质量欠佳。患者在依赖这些平台的健康相关信息时应谨慎。社交媒体公司应组建具备基本医学知识的审核团队。平台增强其推荐算法并实施视频质量评估措施至关重要。医疗保健专业人员应意识到这些视频的局限性并努力提高其质量。
