Distinctiveness effects in recall: differential processing or privileged retrieval?

Unusual information is generally recalled better than common information (the distinctiveness effect). Differential processing accounts propose that the effect occurs because unusual material elicits encoding processes that are different from those elicited by common material, and strong versions of these accounts predict distinctiveness effects in between-list as well as within-list designs. Experiment 1 employed a between-list design and manipulated presentation rate. Contrary to differential processing predictions, no distinctiveness effect emerged, nor did recall patterns for atypical versus common sentences differ as a function of presentation rate. Experiment 2 further tested differential processing accounts as well as representation accounts via a within-list manipulation and conditions that included experimenter-provided elaborations. Distinctiveness effects emerged in all conditions and, contrary to differential processing predictions, the pattern of recall in the elaborated conditions did not differ from that in the unelaborated conditions. Taken together, the results of this study lend more support to a representation view that suggests mechanisms related to the representation and subsequent retrievability of elements in the memory record play a major role in the distinctiveness effect.