Albarracín Dolores, Kumkale G Tarcan
Department of Psychology, University of Florida, Gainesville 32611, USA.
J Pers Soc Psychol. 2003 Mar;84(3):453-69. doi: 10.1037//0022-3514.84.3.453.
Three studies examined the implications of a model of affect as information in persuasion. According to this model, extraneous affect may have an influence when message recipients exert moderate amounts of thought, because they identify their affective reactions as potential criteria but fail to discount them as irrelevant. However, message recipients may not use affect as information when they deem affect irrelevant or when they do not identify their affective reactions at all. Consistent with this curvilinear prediction, recipients of a message that either favored or opposed comprehensive exams used affect as a basis for attitudes in situations that elicited moderate thought. Affect, however, had no influence on attitudes in conditions that elicited either large or small amounts of thought.
三项研究探讨了情感作为说服过程中信息的一种模式所产生的影响。根据这一模式，当信息接收者进行适度思考时，无关情感可能会产生影响，因为他们将自己的情感反应视为潜在标准，但却未能将其视为无关因素而加以排除。然而，当信息接收者认为情感无关紧要或根本未识别出自己的情感反应时，他们可能不会将情感用作信息。与这一曲线预测相一致的是，支持或反对综合考试的信息接收者，在引发适度思考的情境中，会将情感作为态度形成的基础。然而，在引发大量或少量思考的条件下，情感对态度没有影响。
