Nerlich Brigitte, Halliday Christopher
Institute of Genetics, Biorisks and Society, University of Nottingham.
Sociol Health Illn. 2007 Jan;29(1):46-65. doi: 10.1111/j.1467-9566.2007.00517.x.
This paper examines the emerging cultural patterns and interpretative repertoires in reports of an impending pandemic of avian flu in the UK mass media and scientific journals at the beginning of 2005, paying particular attention to metaphors, pragmatic markers ('risk signals'), symbolic dates and scare statistics used by scientists and the media to create expectations and elicit actions. This study complements other work on the metaphorical framing of infectious disease, such as foot and mouth disease and SARS, tries to link it to developments in the sociology of expectations and applies insights from pragmatics both to the sociology of metaphor and the sociology of expectations.
本文考察了2005年初英国大众媒体和科学期刊关于即将爆发的禽流感疫情报道中出现的文化模式和解释方法，特别关注科学家和媒体用来制造预期并引发行动的隐喻、语用标记（“风险信号”）、象征性日期和耸人听闻的数据。本研究补充了其他关于传染病隐喻框架的研究，如口蹄疫和非典，试图将其与预期社会学的发展联系起来，并将语用学的见解应用于隐喻社会学和预期社会学。
