Active Living by Design, North Carolina Institute for Public Health, Gillings School of Global Public Health, The University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, USA.
Am J Prev Med. 2012 Nov;43(5 Suppl 4):S320-8. doi: 10.1016/j.amepre.2012.07.005.
From 2003 to 2008, a total of 25 community partnerships funded through Active Living by Design (ALbD) implemented physical activity programs and promotions as part of integrated approaches complementing policy and environment changes.
This paper reviews the partnerships' efforts with respect to promotions and programs, the breadth and depth of these types of approaches, challenges, successes, and lessons learned.
Through a mixed-methods approach, including interviews, focus groups, and web-based tracking, multiple sources of data were collected and analyzed from 2006 to 2010. Evaluators summarized quantitative data by counts or means and qualitative results using systematic coding procedures to identify themes, ideas, and concepts.
All 25 community partnerships were engaged in programs and promotions of varying degrees throughout the initiative. Programs were categorized as community walking and biking programs, school programs, afterschool programs, and worksite programs, among others. Promotional strategies were categorized as social marketing campaigns, media, events, and communications. The most common programs included Safe Routes to School, walking clubs, and Bike/Walk to School Day. Media efforts were undertaken by all 25 partnerships, totaling 2659 TV, newspaper, and radio hits.
Programs and promotions can be resource-intensive and have limited population impact when offered in isolation; however, these strategies help connect people to their environments (e.g., increase awareness of facilities, provide social support for use of facilities) in order to improve physical activity behaviors.
从 2003 年到 2008 年，共有 25 个通过积极生活设计（ALbD）资助的社区伙伴关系实施了体育活动计划和推广活动，作为补充政策和环境变化的综合方法的一部分。
本文回顾了合作伙伴在推广和计划方面的努力，这些方法的广度和深度，以及所面临的挑战、取得的成功和吸取的经验教训。
通过混合方法，包括访谈、焦点小组和基于网络的跟踪，从 2006 年到 2010 年收集和分析了多种来源的数据。评估人员通过计数或平均值总结了定量数据，通过系统编码程序总结了定性结果，以确定主题、想法和概念。
在整个倡议过程中，所有 25 个社区伙伴关系都在不同程度上参与了各种项目和推广活动。项目可分为社区步行和骑自行车项目、学校项目、课后项目和工作场所项目等。推广策略可分为社会营销活动、媒体、活动和沟通。最常见的项目包括安全上学路、步行俱乐部和自行车/步行上学日。所有 25 个伙伴关系都开展了媒体工作，总共产生了 2659 次电视、报纸和广播报道。
项目和推广活动可能需要大量资源，并且在单独提供时对人口的影响有限；然而，这些策略有助于将人们与其环境联系起来（例如，提高对设施的认识，为使用设施提供社会支持），从而改善体育活动行为。
