Predictors of sun-related behaviors among young women: comparisons between outdoor tanners, fake tanners, and tan avoiders.

OBJECTIVE

Skin cancer incidence continues to rise as a tanned appearance remains desirable, particularly among young women. Fake tanning provides a tanned appearance without exposure to ultraviolet radiation. In order to advance our understanding of the factors that contribute to long-term behavior change, this study explores determinants associated with different types of tanning.

PARTICIPANTS

The sample included 162 female students from the University of Adelaide, Australia, aged 18-26 years. Data were collected in July 2010.

METHODS

The current study measured differences in skin type, skin cancer knowledge, unrealistic optimism, appearance motivation, and sun-protective and sun exposure behaviors amongst outdoor tanners, fake tanners, and tan avoiders through an online survey.

RESULTS

Differences were observed for skin type, skin cancer knowledge, unrealistic optimism, sun protection, and sun exposure.

CONCLUSIONS

A "one-size-fits-all" approach to skin cancer prevention may not be appropriate; type of tanning behavior may need to be considered in health promotion work.