Kraak Vivica, Englund Tessa, Misyak Sarah, Serrano Elena
Department of Human Nutrition, Foods, and Exercise, Virginia Tech, Blacksburg, VA 24061, USA.
Virginia Cooperative Extension's Family Nutrition Program, Department of Human Nutrition, Foods, and Exercise, Virginia Tech, Blacksburg, VA 24061, USA.
Int J Environ Res Public Health. 2017 Jul 12;14(7):760. doi: 10.3390/ijerph14070760.
Consumption of restaurant food and beverage products high in fat, sugar and sodium contribute to obesity and non-communicable diseases. We evaluated restaurant-sector progress to promote healthy food environments for Americans. We conducted a desk review of seven electronic databases (January 2006-January 2017) to examine restaurant strategies used to promote healthful options in the United States (U.S.). Evidence selection ( = 84) was guided by the LEAD principles (i.e., locate, evaluate, and assemble evidence to inform decisions) and verified by data and investigator triangulation. A marketing-mix and choice-architecture framework was used to examine eight voluntary strategies (i.e., place, profile, portion, pricing, promotion, healthy default picks, priming or prompting and proximity) to evaluate progress (i.e., no, limited, some or extensive) toward 12 performance metrics based on available published evidence. The U.S. restaurant sector has made limited progress to use pricing, profile (reformulation), healthy default picks (choices), promotion (responsible marketing) and priming and prompting (information and labeling); and some progress to reduce portions. No evidence was available to assess progress for place (ambience) and proximity (positioning) to promote healthy choices during the 10-year review period. Chain and non-chain restaurants can apply comprehensive marketing-mix and nudge strategies to promote healthy food environments for customers.
食用高脂肪、高糖和高钠的餐厅食品和饮料会导致肥胖和非传染性疾病。我们评估了餐饮行业为美国人促进健康食品环境方面的进展。我们对七个电子数据库进行了案头审查(2006年1月至2017年1月),以研究美国餐饮行业用于推广健康选择的策略。证据选择(=84)以LEAD原则(即定位、评估和收集证据以提供决策依据)为指导,并通过数据和调查人员三角验证。使用营销组合和选择架构框架来研究八项自愿性策略(即场所、形象、份量、定价、促销、健康默认选项、引导或提示以及接近度),以根据现有已发表证据评估在12项绩效指标方面的进展(即无、有限、一些或广泛)。美国餐饮行业在使用定价、形象(重新配方)、健康默认选项(选择)、促销(负责任营销)以及引导和提示(信息和标签)方面进展有限;在减少份量方面取得了一些进展。在为期10年的审查期内,没有证据可用于评估场所(氛围)和接近度(定位)在促进健康选择方面的进展。连锁餐厅和非连锁餐厅可以应用全面的营销组合和助推策略为顾客促进健康食品环境。