Charalambous Andreas
Department of Nursing, Cyprus University of Technology, Limassol, Cyprus.
Department of Nursing, University of Turku, Turku, Finland.
Asia Pac J Oncol Nurs. 2019 Jan-Mar;6(1):24-27. doi: 10.4103/apjon.apjon_60_18.
The current era is characterized by the vibrant and rapidly evolving communication technologies. Communication in any form has evolved and now includes media such as Facebook, Twitter, and Instagram to report a few. Communicating and consuming information has shifted from the more traditional ways to new ones as part of this communication evolution. Cancer is an area of healthcare where such social media have been championed either to promote public awareness and drive campaigns or influence political decision-making. Although health-care lags behind many other industries in adopting social media as a part of a business or policy strategy, the increasing engagement of patients, the public, and the policymakers in social media raised the need for integrating these tools as a part of an overall program to support the strategic imperatives of the health care. As these and other new ways to communicate are introduced to the world and injected into our cultural and political systems, the question that raises here is: "How successful are social media in influencing health policy?"
当前时代的特点是通信技术蓬勃发展且日新月异。任何形式的通信都已演变，现在包括脸书、推特和照片墙等媒体，仅举几例。作为这种通信演变的一部分，信息的传播和消费方式已从更传统的方式转向新的方式。癌症是医疗保健领域，社交媒体在该领域备受推崇，要么用于提高公众意识和推动活动，要么用于影响政治决策。尽管医疗保健行业在将社交媒体作为商业或政策战略的一部分方面落后于许多其他行业，但患者、公众和政策制定者在社交媒体上的参与度不断提高，这就需要将这些工具作为支持医疗保健战略要务的整体计划的一部分加以整合。随着这些以及其他新的通信方式被引入世界并融入我们的文化和政治体系，这里提出的问题是：“社交媒体在影响卫生政策方面有多成功？”
