Department of Internal Medicine, Medical Oncology, The Ohio State University Wexner Medical Center, Columbus, OH 43017, USA.
RTI International, Research Triangle Park, NC 22709, USA.
Int J Environ Res Public Health. 2021 Oct 30;18(21):11443. doi: 10.3390/ijerph182111443.
We conducted a discrete choice experiment (DCE) among young adult cigarette smokers in the period July-August 2018 to examine their preference for cigarillos in response to various packaging-related attributes, including flavor, flavor description, quality descriptors, pack size, and prices.
A convenience sample of 566 US young adult cigarette smokers aged 18-34, among whom 296 were current little cigar and cigarillo (LCC) smokers, were recruited using Facebook ads and invited to participate in an online (Qualtrics) tobacco survey containing DCE and tobacco use questions. In the experiment, participants chose among two cigarillo products or "neither" (opt-out).
We analyzed preferences for LCCs using multinomial, nested, random parameter logit models. Results showed that young adult cigarette smokers preferred grape over menthol, tobacco/regular, and wine flavors; "color only" and "color and text" flavor depictions over text only; "smooth" and "sweet" quality descriptors over "satisfying"; and larger pack sizes and lower prices.
Regulating packaging-related features will impact LCC choices among US young adult smokers. FDA regulation over these packaging-related features may impact LCC use among young adult smokers.
我们在 2018 年 7 月至 8 月期间对年轻成年香烟吸食者进行了一项离散选择实验 (DCE)，以研究他们对小雪茄的偏好，这些偏好与各种包装相关属性有关，包括口味、口味描述、质量描述符、包装尺寸和价格。
我们使用 Facebook 广告招募了 566 名年龄在 18-34 岁之间的美国年轻成年香烟吸食者作为便利样本，其中 296 名是当前的小雪茄和小雪茄 (LCC) 吸烟者，并邀请他们参加一项在线 (Qualtrics) 烟草调查，其中包含 DCE 和烟草使用问题。在实验中，参与者在两种小雪茄产品或“两者都不”(选择退出)之间进行选择。
我们使用多项、嵌套、随机参数对数模型分析了对 LCC 的偏好。结果表明，年轻成年香烟吸食者更喜欢葡萄味而不是薄荷味、烟草/原味和葡萄酒味；“仅颜色”和“颜色和文字”比“仅文字”更能描述口味；“顺滑”和“甜美”的质量描述符比“令人满意”更受欢迎；更喜欢大包装尺寸和更低的价格。
监管包装相关特征将影响美国年轻成年吸烟者对 LCC 的选择。FDA 对这些包装相关特征的监管可能会影响年轻成年吸烟者对 LCC 的使用。
