Eh!woza, Cape Town, South Africa.
SAMRC/NHLS/UCT Molecular Mycobacteriology Research Unit & DST/NRF Centre of Excellence for Biomedical TB Research, Department of Pathology, Faculty of Health Sciences, University of Cape Town, Cape Town, South Africa.
Adv Exp Med Biol. 2022;1388:23-49. doi: 10.1007/978-3-031-10889-1_2.
Stigma and mistrust generate significant barriers to the uptake of biomedical, clinical and public health measures to combat infectious diseases. Many pandemics such as HIV, TB and COVID-19 disproportionately affect poorer communities, and the social and public health impact is connected through socio-political histories and contexts. This chapter describes activities and reflections of a South African public engagement programme, Eh!woza, that aims to bring together the biomedicine of disease with its social context and impact. We describe experiences working on tuberculosis-related public engagement programmes in South Africa, and how these approaches were refocused to address the COVID-19 pandemic. We reflect on the lesson learned and considerations around visualising the social impact of disease and making the visualisation of accurate information relatable to younger audiences. Much of the discussion is situated within description and reflection, touching on both the historical and contemporary cultural and political conditions in which infectious diseases have flourished. Finally, the challenges we faced when effectively disseminating media on large-scale digital platforms are highlighted, raising important questions around representation, mass targets, and impactful dissemination of public engagement outputs.
污名化和不信任是对采取生物医学、临床和公共卫生措施来防治传染病的重大障碍。许多传染病（如 HIV、结核病和 COVID-19）不成比例地影响到较贫困的社区，社会和公共卫生的影响是通过社会政治历史和背景联系在一起的。本章描述了南非公众参与计划 Eh!woza 的活动和反思，该计划旨在将疾病的生物医学与其社会背景和影响结合起来。我们描述了在南非开展与结核病相关的公众参与计划的经验，以及这些方法如何重新聚焦以应对 COVID-19 大流行。我们反思了所学到的经验教训以及围绕疾病的社会影响进行可视化并使准确信息的可视化与年轻受众相关的考虑因素。讨论的大部分内容都在描述和反思中进行，涉及传染病盛行的历史和当代文化和政治条件。最后，我们强调了在大规模数字平台上有效传播媒体时所面临的挑战，提出了围绕代表性、大众目标和公众参与成果的有效传播的重要问题。
