Ayaviri-Nina Víctor Dante, Jaramillo-Quinzo Nataly Sthefania, Quispe-Fernández Gabith Miriam, Mahmud Ilias, Alasqah Ibrahim, Alharbi Talal Ali F, Alqarawi Nada, Carrascosa Conrado, Saraiva Ariana, Alfheeaid Hani A, Raposo António
Centro de Investigación Para la Innovación y Desarrollo Regional (CIIDER), Facultad de Ciencias Políticas y Administrativas, Universidad Nacional de Chimborazo (UNACH), Riobamba 060103, Ecuador.
Department of Public Health, College of Public Health and Health Informatics, Qassim University, Al Bukairiyah 52741, Saudi Arabia.
Foods. 2022 Sep 14;11(18):2849. doi: 10.3390/foods11182849.
The development of organic agriculture has been promoted worldwide to improve the nutritional health of families, and Ecuador is no exception. The aim of this research was to identify the behaviour and attitudes of consumers toward the commercialization of organic products in the city of Riobamba. This will help us to understand in what situations the consumers access these foods, the producer position in relation to the market, and to know their attitude towards these products. The study used a quantitative approach, and is descriptive, incorporating the deductive method and a non-experimental design. The techniques used were a survey as a source of data collection, with a sample including 195 consumers. Linear regression was applied to test the hypotheses; this made it possible to identify those demographic and cultural factors that determine, to a lesser extent, consumer purchase behaviour in regard to organic products. The study determined that motivation, emotions, and feelings are significantly related to the consumer's attitude and purchase of organic products.
全球范围内都在推动有机农业的发展，以改善家庭的营养健康状况，厄瓜多尔也不例外。本研究的目的是确定里奥班巴市消费者对有机产品商业化的行为和态度。这将有助于我们了解消费者在何种情况下获取这些食品、生产者相对于市场的地位，并了解他们对这些产品的态度。该研究采用定量方法，具有描述性，纳入了演绎法和非实验设计。所使用的技术是通过调查作为数据收集来源，样本包括195名消费者。应用线性回归来检验假设；这使得能够确定在较小程度上决定消费者对有机产品购买行为的人口统计学和文化因素。研究确定，动机、情感和感觉与消费者对有机产品的态度和购买行为显著相关。
