Ramirez A G, McAlister A, Gallion K J, Ramirez V, Garza I R, Stamm K, de la Torre J, Chalela P
South Texas Health Research Center, University of Texas Health Science Center at San Antonio 78284-7791, USA.
J Natl Cancer Inst Monogr. 1995(18):117-22.
A theory-based program that used peer modeling and a network of peer communicators to promote breast and cervical cancer screening was designed and implemented in a barrio of San Antonio with a population of approximately 25,000 adult women. The implementation process was evaluated and documented through field notes, archival documents, content analyses, interviews, surveys, etc. Over a 21-month period, a total of 156 new stories and a network for distribution of more than 80,000 print pieces carried messages about positive role models who were receiving Pap smears and mammograms. A group of 85 volunteers were recruited to promote screening; these volunteers reached 2000-3000 women each month with personal contacts in which cancer screening was encouraged. A small group of volunteers offered particularly intensive assistance to their peers, e.g., helping them to make and keep appointments for screening examinations. The theoretical communication model for the program, which maximizes audience and community participation as sources and channels for messages, was well suited for the cross-cultural application presented here.
在圣安东尼奥一个约有25000名成年女性的社区，设计并实施了一个基于理论的项目，该项目利用同伴示范以及同伴传播网络来促进乳腺癌和宫颈癌筛查。通过实地记录、档案文件、内容分析、访谈、调查等方式对实施过程进行了评估和记录。在21个月的时间里，总共发布了156个新故事以及一个分发超过80000份印刷品的网络，这些内容传递了关于接受巴氏涂片检查和乳房X光检查的积极榜样的信息。招募了85名志愿者来推广筛查；这些志愿者每月通过鼓励癌症筛查的个人接触接触到2000至3000名女性。一小群志愿者为她们的同伴提供了特别密集的帮助，例如，帮助她们预约并完成筛查检查。该项目的理论传播模式最大限度地提高了受众和社区作为信息来源和渠道的参与度，非常适合此处介绍的跨文化应用。
