Murphy Sheila T, Frank Lauren B, Chatterjee Joyee S, Baezconde-Garbanati Lourdes
USC Annenberg School for Communication & Journalism.
Portland State University.
J Commun. 2013 Feb;63(1). doi: 10.1111/jcom.12007.
This research empirically tests whether using a fictional narrative produces a greater impact on health-related knowledge, attitudes, and behavioral intention than presenting the identical information in a more traditional, nonfiction, non-narrative format. European American, Mexican American, and African American women ( = 758) were surveyed before and after viewing either a narrative or non-narrative cervical cancer-related film. The narrative was more effective in increasing cervical cancer-related knowledge and attitudes. Moreover, in response to the narrative featuring Latinas, Mexican Americans were most transported, identified most with the characters, and experienced the strongest emotions. Regressions revealed that transportation, identification with specific characters, and emotion each contributed to shifts in knowledge, attitudes, and behavioral intentions. Thus, narrative formats may provide a valuable tool in reducing health disparities.
本研究通过实证检验，与以更传统的非虚构、非叙事形式呈现相同信息相比，采用虚构叙事是否会对健康相关知识、态度和行为意图产生更大影响。对758名欧美裔、墨西哥裔和非裔美国女性在观看叙事性或非叙事性宫颈癌相关影片前后进行了调查。叙事在增加宫颈癌相关知识和态度方面更有效。此外，对于以拉丁裔为主角的叙事，墨西哥裔美国人最有代入感，与角色的认同感最强，情感体验也最强烈。回归分析表明，代入感、对特定角色的认同感和情感都促使知识、态度和行为意图发生转变。因此，叙事形式可能是减少健康差距的一种有价值的工具。
