Phonological priming effects with same-script primes and targets in the masked priming same-different task.

Norris, Kinoshita and colleagues (Kinoshita & Norris, Journal of Experimental Psychology: Learning, Memory, and Cognition, 35(1), 1-18, 2009; Journal of Experimental Psychology: General, 137(3), 434-455, 2010; Norris & Kinoshita, Quarterly Journal of Experimental Psychology, 63(1), 194-204, 2008) have suggested that the masked priming same-different task (SDT) is an excellent tool for studying the orthographic coding process because, in most circumstances, performance in that task is driven entirely by orthographic codes. More specifically, although evidence of phonological influences (i.e., phonological priming effects in the SDT) have been reported, Kinoshita, Gayed, and Norris (Journal of Experimental Psychology: Human Perception and Performance, 44(11), 1661-1671, 2018) have claimed that phonological priming does not arise in the SDT when the prime and target are written in the same script and the targets are words, the most typical experimental situation. Indeed, it does appear that no-one has yet reported phonological priming effects in such situations. The question of whether it is possible to observe phonological priming in such situations was more fully examined in the present experiments. Experiment 1 involved a masked priming SDT using Japanese Kanji script in which the primes and targets were homophonic but shared no characters. Experiment 2 was a parallel experiment using Chinese stimuli. In both experiments, phonological priming effects were observed for both one- and two-character words. These experiments indicate that, although the priming effects in masked priming SDTs undoubtedly have a strong orthographic basis, phonological codes also play a role even when the prime and (word) target are written in the same script.