Lieneck Cristian, Heinemann Katharine, Patel Janki, Huynh Hung, Leafblad Abigail, Moreno Emmanuel, Wingfield Claire
School of Health Administration, Texas State University, San Marcos, TX 78666, USA.
Healthcare (Basel). 2022 Feb 8;10(2):321. doi: 10.3390/healthcare10020321.
Information regarding the COVID-19 pandemic has spread internationally through a variety of platforms, including social media. While efforts have been made to help reduce the spread of misinformation on social media, many platforms are still largely unregulated. The influence of social media use on vaccination promotion is not fully understood. This systematic review aims to identify facilitators and barriers associated with vaccine promotion through social media use. Reviewers analyzed 25 articles and identified common themes. Facilitators of vaccine promotion included an increase in the efforts of social media companies to reduce misinformation, the use of social media to spread information on public health and vaccine promotion, and the positive influence towards vaccinations of family and friends. Identified barriers to vaccine promotion included the spread of misinformation, decreased vaccine acceptance among users of social media for COVID-19 related information due to polarization, and a lack of regulation on social media platforms. The results of this review provide insight for improving public health campaign promotion on social media and can help inform policy on social media regulation and misinformation prevention.
有关新冠疫情的信息已通过包括社交媒体在内的各种平台在国际上传播。尽管已努力帮助减少社交媒体上错误信息的传播，但许多平台在很大程度上仍未得到监管。社交媒体使用对疫苗推广的影响尚未完全了解。本系统综述旨在确定与通过社交媒体使用进行疫苗推广相关的促进因素和障碍。综述作者分析了25篇文章并确定了共同主题。疫苗推广的促进因素包括社交媒体公司加大减少错误信息的力度、利用社交媒体传播公共卫生和疫苗推广信息，以及家人和朋友对疫苗接种的积极影响。确定的疫苗推广障碍包括错误信息的传播、由于两极分化导致社交媒体用户对新冠相关信息的疫苗接受度降低，以及社交媒体平台缺乏监管。本综述结果为改善社交媒体上的公共卫生运动推广提供了见解，并有助于为社交媒体监管和错误信息预防政策提供参考。
