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关于新冠疫苗的叙事性交流:对罗马尼亚官方脸书页面“罗马尼亚疫苗接种”评论的主题分析

Narrative communication regarding the Covid-19 vaccine: a thematic analysis of comments on Romanian official Facebook page "RO Vaccinare".

作者信息

Obreja Dragoş M

机构信息

University of Bucharest, No. 90-92 Panduri Street, 050663 Bucharest, Romania.

出版信息

SN Soc Sci. 2022;2(8):119. doi: 10.1007/s43545-022-00427-3. Epub 2022 Jul 18.

DOI:10.1007/s43545-022-00427-3
PMID:35875608
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC9289085/
Abstract

UNLABELLED

As of October 2021, Romania is one of the world's most affected countries by Covid-19 pandemic, and this occurs on the background of a very slow rate of vaccination. Drawing on the sociology of storytelling, this article highlights various narratives that make the vaccination campaign in Romania difficult. Based on a case study on Romanian official vaccination page "RO Vaccinare," a thematic analysis on six official narratives and subsequent 137 comments post on the official page highlighted both pro-vaccination narratives and anti-vaccination narratives. The two main narratives reflect different persuasive strategies, so the role of communication experts is vital in avoiding other further mis/disinformation. For example, pro-vaccination narratives repeatedly call for education as the most important variable, given that the detachment from conspiracy theories requires a certain level of socialization in this regard. In addition, the 'science versus religion' dichotomy is frequently discussed, with religion being seen as an obstacle to awareness of the role of a vaccination campaign. On the other hand, the motivations invoked in the anti-vaccination narratives discuss the vaccine as an 'experimental serum,' while the doctors who administer it are considered 'killers.' Also, some of the narratives in this category consider religion to be above science in terms of public health.

SUPPLEMENTARY INFORMATION

The online version contains supplementary material available at 10.1007/s43545-022-00427-3.

摘要

未标注

截至2021年10月,罗马尼亚是受新冠疫情影响最严重的国家之一,且这一情况发生在疫苗接种率非常低的背景下。本文借鉴叙事社会学,着重探讨了导致罗马尼亚疫苗接种运动困难的各种叙事。基于对罗马尼亚官方疫苗接种页面“RO Vaccinare”的案例研究,对该官方页面上的六条官方叙事及随后的137条评论进行的主题分析,突出了支持疫苗接种和反对疫苗接种的叙事。这两种主要叙事反映了不同的说服策略,因此传播专家在避免进一步的错误/虚假信息方面的作用至关重要。例如,支持疫苗接种的叙事反复强调教育是最重要的变量,因为摆脱阴谋论在这方面需要一定程度的社会化。此外,“科学与宗教”的二分法经常被讨论,宗教被视为疫苗接种运动意识的障碍。另一方面,反对疫苗接种叙事中提到的动机将疫苗视为“实验性血清”,而接种疫苗的医生则被视为“杀手”。此外,这一类叙事中的一些观点认为,在公共卫生方面,宗教高于科学。

补充信息

在线版本包含可在10.1007/s43545-022-00427-3获取的补充材料。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/db6a/9289085/e1551c3abd26/43545_2022_427_Fig1_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/db6a/9289085/e1551c3abd26/43545_2022_427_Fig1_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/db6a/9289085/e1551c3abd26/43545_2022_427_Fig1_HTML.jpg

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