mPulse Mobile, Inc, Encino, CA, United States.
JMIR Mhealth Uhealth. 2020 Aug 10;8(8):e19529. doi: 10.2196/19529.
With all 50 US states reporting cases of coronavirus disease (COVID-19), people around the country are adapting and stepping up to the challenges of the pandemic; however, they are also frightened, anxious, and confused about what they can do to avoid exposure to the disease. Usual habits have been interrupted as a result of the crisis, and consumers are open to suggestions and strategies to help them change long-standing attitudes and behaviors. In response, a novel and innovative mobile communication capability was developed to present health messages in English and Spanish with links to fotonovelas (visual stories) that are accessible, easy to understand across literacy levels, and compelling to a diverse audience. While SMS text message outreach has been used to build health literacy and provide social support, few studies have explored the benefits of SMS text messaging combined with visual stories to influence health behaviors and build knowledge and self-efficacy. In particular, this approach can be used to provide vital information, resources, empathy, and support to the most vulnerable populations. This also allows providers and health plans to quickly reach out to their patients and members without any additional resource demands at a time when the health care system is severely overburdened.
随着美国 50 个州都报告了冠状病毒病 (COVID-19) 病例，全国各地的人们都在适应并加紧应对这一大流行病带来的挑战；然而，他们也对自己能做些什么来避免接触这种疾病感到恐惧、焦虑和困惑。由于这场危机，人们的日常习惯被打乱了，消费者愿意接受建议和策略，以帮助他们改变长期以来的态度和行为。为此，开发了一种新颖的创新移动通讯功能，以英语和西班牙语呈现健康信息，并链接到 fotonovelas（视觉故事），这些内容易于理解，无论读写水平如何都能理解，并且对不同受众具有吸引力。虽然短信外展已被用于提高健康素养和提供社会支持，但很少有研究探讨 SMS 短信与视觉故事相结合以影响健康行为和建立知识和自我效能的益处。特别是，这种方法可以为最脆弱的人群提供重要信息、资源、同理心和支持。在医疗保健系统负担过重的情况下，这还使提供者和健康计划能够在无需额外资源的情况下快速联系他们的患者和成员。
